Nikki in Bassetts Video - Who is Bertie's new girl?
Bassetts have recruited The Red Consultancy for a mixture of PR, digital and event focussed activity to promote the iconic confectionery brand. They have started on youtube with a video of Nikki with a number of other celebs including Danielle Lloyd, Rachel Rice and Sam and Amanda from Big Brother. The story each of the celebs are telling in the video Who is Bertie's new girl? goes like this:-
"Sheffield's oldest bachelor has finally bagged himself a girlfriend - at the grand old age of 80! It is not yet known which lucky lady has picked the sweetest man in the world off the shelf, but in the words of his agent she is so sweet he could eat her for breakfast...."
Finally Nikki and the others ask "Who is She?" her famous catchcry. Viewers of the video are also encouraged to join the Facebook group "Who is She" where the story about Berties new girlfriend will unravel during the campaign.
Information about the Basset campaign from Brand Republic - Bassetts recruits Red
The Red Consultancy has won a six-figure account with Cadbury Trebor Bassett to work on a Bassetts Allsorts launch in 2009....
Jo Slatem, Red's director in consumer brands said: "Bertie Bassett is a national institution and a celebrity in his own right. 2009 sees a new era for him and we're looking forward to having some fun with the Bassetts brand and engaging audiences of all ages in an entertaining launch early next year."
Nikki's message to Bertie