Nikki Grahame

Nikki Grahame in new Foxy Bingo ad campaign

February 6, 2011
Nikki Grahame picture - 3_shrek.jpg

Nikki is featuring in a new advertising campaign for FoxyBingo.com The first ad from the new campaign launched during Coronation Street's centre ad break on Monday 7 February, and also featured Christopher Biggins and Jim Bowen.

The series of TV ads and online films, which have been created by London agency Biscuit, are designed to bolster the public's affinity with the brand by giving its Foxy character a life outside of Bingo. The first TV ad on 7 February will be followed by a series of online films on the Foxy website over the next 6 months.

The campaign breaks with 'What Foxy Did Next', a 60 second spot with a behind the scenes candid look at Foxy's life as a celebrity, with the character giving a documentary TV crew a tour of his home. The ad (which can be seen below) then shows Jim Bowen of Bullseye fame caught with his pants down, Chris Biggins dressed as a giant bingo ball, and Nikki as Foxy's home help.

The films will also be supported by a radio campaign created by Biscuit.



NEW advert is here
Keep up to date with the new ads as they appear on Foxy TV


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